a review of a 42 year old book that has been re-released begins:
“Witnessing is that deep-seated conviction that the greatest favor I can do for others is to introduce them to Jesus Christ . . . . But, many Christians are ineffective ambassadors because they’re not sure of the content of their message and are unable to communicate it clearly to others.” So writes Paul Little in How to Give Away Your Faith, which is certainly one of the most widely-read and successful books on evangelism ever written.
42 years ago, the two problems he cites might have been the main ones. Now, I think the problem is more fundamental. I think a large number of nominal Christ followers don’t have the deep seated conviction that people need Jesus. Its that simple.